Case Study
When I joined Hexmodal, a startup that makes smart devices for facility teams, the company had no marketing department. I was the marketing department, and I built it from the ground up.
What I built
Everything had to be created: the strategy, the website, the campaigns and the materials the sales team uses every day.
Strategy: the company’s marketing plan, target audiences and messaging
Website: a new site built with an agency, where I led design, copy, performance reporting and retargeting
Campaigns and sales materials: paid media, email and search campaigns, plus all-new one-pagers and marketing assets
Team: brought on a designer and agency partners, then managed their work
The result
Hexmodal went from no marketing to a working department with a clear strategy, a new website, campaigns that run continuously and a small team behind them. It shows I can set the direction and do the hands-on work, then hire and lead the people who scale it.
At a Glance
Focus:
Marketing Leadership
Company:
Hexmodal Technologies
Role:
Digital Marketing Manager
Timeline:
Aug 2025 – Present
