At Verisk I ran the marketing for a flagship AI product that reviews insurance claims. The goal was simple: fill the sales pipeline with buyers who were ready to talk.

What I ran

Campaigns that reach the right companies, keep them engaged and bring them back until they are ready for sales.

• Full-funnel campaigns: from first awareness through to a sales conversation
  

• Account-based campaigns: aimed at a named list of target companies
  

• Retargeting: bringing back visitors who showed interest but had not yet acted
  

• Messaging: repositioned the product so its value was clear at a glance